A Spokesperson for Santa and his Elves announced that Santa will use KQKI's signal to guide his sleigh into St. Mary and seven other Parishes in South Louisiana on Christmas Eve. The North Pole said they are choosing KQKI to guide themselves in because of its coverage area and signal strength. "We felt that KQKI had the most dependable signal and strength of any station within that particular area", said Red E. Oeaux, a Spokesperson for the North Pole. He also said, "Just like the people of the area do 24/7, we will be able to depend on the station." Santa is expected to have all of his presents delivered early with the help of the station.